Search Engine Optimization (SEO) is considered one of the better ways to improve rankings for websites. Selling insurance has always been very competitive and while agencies catering to different segments of the marketplace aren’t in direct competition, within any given sector there is quite a bit of positioning going on. Despite the type of services you provide, you’ll need to come up with a good marketing strategy in order to get a fair share of the industry. This is best accomplished through Insurance Agency SEO.
SEO is a proven winner
Many agents will try to increase their exposure by posting links to their site on other websites or via email blasts and may actually do quite well using these methods, but you should never underestimate the power of being highly ranked. Becoming a dominant force in the insurance industry can be easier when SEO is doing the work for you. Your agents will benefit from your actions and you’ll see how easy it can be to get the desired results.
The power of using long tail keywords
Long tail keywords can be very effective for SEO. What this means is utilizing phrases that contain at least four words and at times even more. Using these long tail keywords can often result in your having a much higher chance to go to the top when a person searches online using such phrases. With Insurance Agency SEO, generating long tail keywords and using it throughout your campaign quite often is a model for success.
Optimize your website for local searches
The best way to succeed in business nowadays is to get the best prospects to visit your website and they should mostly be targeted and qualified leads. You can manage this with the use of SEO strategies dedicated to making your website wind up at or near the top of the page for local searches.
Your best strategy will be to optimize your site for searches in the city where you do most of your business. This can be very powerful as well as very effective. Most prospects would prefer to go to a local office rather than drive great distances in order to purchase an insurance policy. Invest time and research into what SEO tactics can help give you an advantage.