Insurance agents have found out that it’s important that they spend sufficient time marketing their products for public consumption. With competition so high, now’s the time to really dig in with a new and improved Agent Insurance Marketing strategy, one that uses the trends of tomorrow to enhance many of the successful strategies already in place today.
Know your audience
Social media remains the focal point of businesses across many spectrums, and more than 70 percent of insurance agents use referrals and social media as prime avenues for attracting leads from millennials. If this is your target audience you need to utilize the tools available to you in order to reach this prime demographic. Social media, when used properly, can help generate new leads and in turn create more sales.
Social media, much like the insurance business, is about nurturing relationships. Don’t be afraid to listen to what your audience is telling you. Find out about the things they like, versus what’s annoying to them, and prioritize these issues so you can better serve them and their needs. You can help by taking part in the conversation and engaging them on their own terms.
Of the many marketing strategies that are in play, online referrals rank pretty high. Word of mouth is vital in the insurance world, and not just with millennials. A large percentage of people ask friends and family for referrals when it’s time to buy insurance, and many turn to social acquaintances and colleagues.
Adding video content to your site is another tool that can really work wonders for insurance agents. Some of the fastest growing insurance agencies use video on their websites, with better-than-average results, to not only market products and services, but also provide educational value to their audience.
You should, in addition to your online Agent Insurance Marketing, make sure to deliver useful content via email. Often, one of the keys to getting new prospects is a can’t-miss email subject line. The subject line is your first contact. A poor subject line can result in emails that are never opened, deleted or reported as spam. Nearly half of consumers have stated that the subject line is what prompts them to open most email, so it’s important to get it right the first time.