Putting Email to Work for Your Company

With Insurance Email Marketing it’s easy to see what’s working and what’s not. You can test your strategy by doing A/B testing of everything from your subject lines to your preview text. Experiment with the color and size of buttons. Also, test various frequencies for sending out emails, including time of day and day of the week to see where you get the most responses. After all, there are many different ways to reach out to your customers and prospects, from social media to direct mail to content marketing.


Despite all the marketing options out there, email is still among one of the most effective ways to reach potential clients. A lot of consumers say email is their favorite way to receive updates and promotions from companies they’re interested in and it’s a preferred way to receive communications from businesses. Email marketing done properly can help you to attract customers and promote the services and products available on your website.


Email may provide better results than social media strategies


Email is considered 40 percent more effective at acquiring new customers than platforms like Facebook or Twitter. It ranks as one of the most effective methods for both acquiring and retaining customers. Remember that by addressing the email to the recipient by name, they are more likely to open it. You can also create emails that reference customer details such as a previous purchase or items the customer has already viewed on your website.


Almost 90 percent of emails are read on mobile devices and more emails are opened on mobile devices than on desktops, and this is a fact that shouldn’t be overlooked. If recipients can’t read your emails on their smartphones, there’s the possibility that they may delete them. Beyond making your emails readable on mobile devices, make sure that any actions users take lead to a mobile-friendly landing page. Make certain that links in your emails direct recipients to a page on your website that won’t be confusing to them in any way.


Not only is Insurance Email Marketing highly effective, it’s also affordable for even the smallest businesses and easier than ever to implement. There are lots of ways that you can maximize your marketing results.