You might feel that your independent agency struggles in its attempt to attract Millennials. Millennials grew up with computers and do most of their purchases through computers and smartphones. As an agency, it’s up to you to provide the type of relationship that Millennials are seeking. Millennials have been marketed to their entire life and don’t necessarily respond to brand value.
One way to engage this segment of society is by tapping into social media channels, otherwise, you may be missing out on one of the most efficient ways to market yourself and your insurance business. You should have a Facebook account, be an active member of the Twitter community, and have a presence on Google+ and LinkedIn. These are important steps to take regarding Social Media for Insurance. Once you’ve established yourself in this area, you can use these channels to get the most benefit from your online presence.
Determining who your target market is
First, if you haven’t already done so, spend some time exploring some of the major social media channels. Where are the Millennials and other’s in your targeted audience spending their time? It’s important that you interface with the people you hope to work with in the future. Facebook, Twitter, LinkedIn, and Google+ are generally the most relevant platforms going, particularly for insurance professionals, but other arenas like YouTube, Pinterest and Instagram may be of value to you as well.
Get set up with an account on the major social networks and spend time familiarizing yourself with the services, rules and etiquette so you can successfully interact with the audience. Sharing helpful home maintenance tips, talking about the latest in vehicle innovation, and any other ideas that impact your demographic is the smart choice, because you don’t only want to discuss things related to insurance.
You’ll be surprised at how sharing interesting content can help to influence audiences while keeping you top of mind when they get around to deciding on the products and services to purchase or inquire about. Social Media for
Insurance is about building relationships, gaining trust, being highly visible and garnering the best results from all of your efforts.