Social media has become the number one source of online referral traffic. Consequently, it’s an efficient agent insurance marketing method. However, not every social platform is equally beneficial for all businesses. There are several tactics that savvy agents use to increase referrals, improve lead generation and connect with their clients.
Determine Where Your Clients Are
If you already have a presence on social media, take some time and see where most of your clients are. Are these the type of clients you’d like to work in the future? Facebook, Twitter, and LinkedIn are often the most relevant channels, but other social platforms may be more pertinent to your current clientele or those you hope to acquire. Set up an account learn about their etiquette, services, and rules to see if they are for you.
Vary Your Posts
Social media nurtures communities and builds relationships. While you shouldn’t be shy about showcasing your insurance prowess, this is not the place for a hard sell. Balance the work-related posts with others that reflect who you are. Establish a rapport with the people in your network and they may look to you when they need insurance expertise.
Focus on a few social media platforms that are most relevant to your business and learn their best practices to get the most from your online presence. Integrating social with email marketing, an optimized website and SEO can help you build a comprehensive online agent insurance marketing strategy.