Insurance agent marketing isn’t just about the products and services you offer. In many ways, you are marketing yourself. The most successful agents are the ones who think strategically about how they do this, and create consistency between online and real-life approaches. While as many as 95% of your potential clients will visit your website, a personal touch can make the difference.
Most agents have invested in their website, but not everyone has taken the time to build an equally robust social media presence. More than 50% of people say that Facebook is their preferred social media channel, and a source of useful information. How do you respond to these statements?
- Do I have a professional social media presence?
- Am I easy to find online?
- Do I have tools to capture information about online visitors?
- Do I have a strategy for follow-up?
If you don’t answer yes to all of these questions, you aren’t taking advantage of all that online marketing can do for you.
Be a Solution
Even if you have a great website and active social media channels, you won’t bring in customers unless you’re offering something they can use. All of your communication should provide useful information, or solve problems.
Insurance agent marketing takes time and effort, but the results of an effective, thoughtful strategy will build your business and teach your customers to think of you as a resource.