Search engine optimization (SEO) specialists understand how vital the process is for people working in the insurance field. There are several challenges that must be met in order to be successful using Insurance SEO. Most marketing managers are aware that competition is fierce and having higher rankings is essential to their success.
Practically everyone that visits a website will usually click on the first couple of sites, those ranking highest in their search results. How do these sites rank so highly? Those presented with this task understand that it matters how much code you have on a page compared to the actual text. They also do a competitive analysis to determine what will give them the best possible results. This involves, among other things, the use of specific keywords.
Initial keyword nomination
It takes a real knowledge in regards to SEO to get the desired results. Development of a prioritized list of targeted search terms related to your customer base and market segment is a good starting point. Put yourself in their shoes, for example, what would you be typing into a search engine to find your business website or page?
Use of a single keyword can increase search results, but long tail keywords, (the use of multiple words when searching online) will help to narrow results even further. Make a preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword.
Baseline ranking assessment
Based on where you currently are in the rankings you can now accurately assess your future rankings. If your efforts are paying off you should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead, that other factors like traffic and conversions are more important, but rankings are still a good indicator of how well you’re performing.
Clearly define your objectives in advance, as this will allow you to truly measure your ROI from the programs you implement. You may make it your goal to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next month. Or you may be more interested in improving your current conversion rate of one percent to two in a specified period. Using Insurance SEO for improving your rankings is the best way to stay in the game.