Part of your job in a life insurance agency is to generate potential leads and make conversions. When you work with a life insurance marketing agency, they can help you find clients. Here are some tips marketing agencies can help you with.
Offer Knowledge and Helpful Tips
Be helpful even when you don’t have to be. If you offer industry advice to people, they are more likely to see you as an authoritative voice. In addition, the more knowledge you have and the more willing you are to help free of charge, the more likely you are to generate new clients.
Try to Remain Connected to Your Contacts
When you only contact someone to sell them a policy, they may not want to hear from you later. Instead, you should reach out to your contacts, even if they don’t initially generate conversions. For example, reach out to those on your list to wish them a happy birthday or congratulate them on life events. The more personal you are, the more likely those potential clients will come to you when they want to purchase a new policy.
If you have potential leads or connections, it helps to be informational and personal. For example, people are more likely to consider life insurance when they’ve had a major life event and from a company, they feel cares about them and know their needs.